New limited-edition bottle of Jameson

13 March, 2013

Jameson is releasing a limited edition bottle of its Irish whiskey to drive sales in the build-up to St Patrick’s Day.

Ornamental glass artist David A Smith, who also built the renowned glass signs at the Ginstitute at London’s Portobello Road, was commissioned to design the bottle.

The design is inspired by the intricate glass etchings and gilding that feature on many Dublin bars
Smith’s design reflects a classic back bar mirror and includes trumpets, streamers and the message: “Embrace Your Irish Spirit”.

To support the bottle in the off-trade, Jameson has created in-store display units, POS and window displays.

New necktags also link drinkers to the Jameson website, where they can learn more about the bottle, and contain details of a competition to win a trip to Dublin.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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