New role for Woodrow

07 March, 2013

Arabella Woodrow MW has been appointed director of wine at Norwich-based producer and importer Broadland Wines.

Woodrow headed up the wine team at Morrisons until she left in September 2012 following a management restructure.

She previously worked at The Co-Operative Group and Myliko Wines.

Broadland Wineries owner and chief executive Mark Lansley said: “We are absolutely delighted that Arabella has joined our team to help us further develop our wine sourcing, production, blending and brand development capabilities.”

Broadland Wineries has been crafting English wines for more than since 1965 and its portfolio also includes perries, fortified wines and ciders.  

Over the past five years, it has started to offer its customers wines from Australia, New Zealand, South Africa, Chile and the US.

Woodrow said: “The company has made consistent progress over the last five years, providing a BRC grade A production and bottling facility close to Felixstowe and the major Retailer's distribution hubs.

“Broadland's comprehensive production and packing capability, including a wide variety of packaging formats means we are strongly positioned to develop exciting new wines for our customers in the future.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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