Ehrmanns rolls out new portfolio and new website

28 February, 2013

Ehrmanns held its first-ever portfolio tasting in central London to cap a month that has seen it launch a new website and put new sales, buying and marketing teams in place.

Buyers from across the country sampled new additions to the overhauled portfolio.

They included wines from Chilean estate Luis Felipe Edwards, boutique South African winery Painted Wolf, a premium Italian range from Ceretto, Australian wines from Robert Oatley, all the best from Marlborough from Giesen, sherries and a host of new Spanish wines.

The agency has also brought the world’s first Lebanese Fairtrade wine – hailing from a region historically more famous for producing cannabis – to the UK.

Coteaux les Cedres du Liban, a blend of Syrah, Cabernet, Tempranillo and Caladoc, is available for independent retailers and retails at £13.99.

Buying director Joy Edmondson said: “We have been talking about this wine for 18 months and working on getting it over here and now we have had our first order so we are very excited.”

The wine has already been picked up by Suma Wholesale.

Kim Wilson, sales director, said: “This is the year we decided to have a portfolio tasting because we feel like we have a really good mix of good wines.

“We are doing well. We have had three years of double-digit growth. We end the financial year in June and we are looking at similar growth if not more this year.

“Times are tough in the trade and I think more casualties are inevitable.

“But we are finally getting to where we want to be. We have invested a lot and have a new buying team, a new sales team and a new marketing team. A new website launched on Friday with new corporate branding.”

Edmondson added: “We have seen major players fall away this year but we have grown, so we are proud of that. I wouldn’t be surprised if more fall by the wayside.

“We have adapted to the change in the market.

“Ten years ago 90% of our business was with supermarkets, now it’s 45%, so the independent sector is really important for us.

“Even though supermarkets take up less of the pie, the amount they are taking hasn’t gone down and they are equally important to us.

“We tell all retailers to adapt and innovate and be energetic, dynamic and look for the next opportunity for something new.”

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