Gordon's to launch cucumber gin

11 February, 2013

Diageo will launch a cucumber-flavoured version of its Gordonís gin next month.

Gordonís Crisp Cucumber will be bottled at 37.5cl abv and packaged in 70cl bottles with an rrp of £15.49.

Diageo is also releasing two new gin premixes in cans: Gordonís & Tonic with a hint of cucumber and Gordonís & Tonic with a dash of elderflower.

The launch package will be backed by a £1 million marketing campaign.

Brand manager Nin Taank said: ďAs the UKís number one gin brand, we are looking to invite consumers to enjoy gin in a new and excting way which will drive frequency of purchase among existing gin consumers while attracting new, younger gin consumers.Ē

The Gordonís launch strategy echoes the success of Hendrickís, the cucumber-flavoured gin launched by William Grant in 1999.†




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter