Millions visit Drinkaware website

27 January, 2013

Drinkaware has revealed its website received more than 4 million unique visitors in 2012 and that its research shows around two-thirds of them decided to cut down on their drinking.

It said 64% of visitors surveyed were motivated to reduce their drinking and 67% decided to use the site’s tips to cut down.

The Nursery Research and Planning group evaluated drinkaware.co.uk to help the charity better understand who is visiting its website, why they are visiting and how it can better support them to change their drinking behaviour.

The findings found that nearly three quarters of those visiting the website said they drink at least once a week, with half drinking more than the recommended unit guidelines.

Ben Butler, Head of Digital at Drinkaware, says: “With more and more people visiting the Drinkaware website each year, it’s great to know the site can support visitors to change their behaviour. It’s particularly encouraging to see that the majority of our visitors found the information they were looking for and left with the motivation to drink more responsibly in the future. Knowing why people are visiting can help us to tailor our content and the new site will offer a more personalised experience.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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