Lousada appointed director at Carlsberg UK

19 December, 2012

Carlsberg UK has appointed James Lousada as sales director.

Lousada was European general manager at the UK’s biggest wine company, Accolade, but quit in August after a shake-up in its management structure.

His role was split in two and he was offered the job of UK general manager, but took “the difficult decision to leave the business” and was replaced by two new managers – Paul Schaafsma and Ted Popov.

Lousada brings a wealth of experience to the Carlsberg UK role, having also previously worked for Anheuser-Busch, Foster’s and Southcorp.

Benet Slay, chief executive at Carlsberg UK, said: “We are looking forward to welcoming James to the team. His vast on and off-trade experience as a results driven leader with strong general management, sales skills and a marketing background, makes him ideally suited to lead our sales function and continue to place our customers at the heart of the Carlsberg UK business.

"His leadership will help drive our collaborative customer relationships further and support the team to continue to build market share in the UK.”

Lousada will join Carlsberg UK on January 28.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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