Moët aims to get tills ringing on Valentine's Day

13 December, 2012

Moët & Chandon is releasing a limited-edition gift pack called Declare Your Love to capitalise on the Valentine’s Day market.

It contains a bottle of the Champagne House’s Rosé Impérial NV cuvee along which is designed to be personalised with the accompanying marker pen and a “booklet of amorous stickers”.

The stickers are emblazoned with phrases like Marry Me, I Love You and la Vie en Rose.  

“Champagne is the ultimate expression of celebration and we are proud to present a stylish, innovative and alluring way to declare your love this Valentine’s Day,” said Arnaud de Saignes, international director of marketing and communications for Moët & Chandon.

A dedicated page on the Moët website will offer ideas for creating the perfect Valentine’s date, including recipes that pair with the Rosé Impérial cuvee.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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