Moët aims to get tills ringing on Valentine's Day

13 December, 2012

Moët & Chandon is releasing a limited-edition gift pack called Declare Your Love to capitalise on the Valentine’s Day market.

It contains a bottle of the Champagne House’s Rosé Impérial NV cuvee along which is designed to be personalised with the accompanying marker pen and a “booklet of amorous stickers”.

The stickers are emblazoned with phrases like Marry Me, I Love You and la Vie en Rose.  

“Champagne is the ultimate expression of celebration and we are proud to present a stylish, innovative and alluring way to declare your love this Valentine’s Day,” said Arnaud de Saignes, international director of marketing and communications for Moët & Chandon.

A dedicated page on the Moët website will offer ideas for creating the perfect Valentine’s date, including recipes that pair with the Rosé Impérial cuvee.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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