Moët aims to get tills ringing on Valentine's Day

13 December, 2012

Moët & Chandon is releasing a limited-edition gift pack called Declare Your Love to capitalise on the Valentine’s Day market.

It contains a bottle of the Champagne House’s Rosé Impérial NV cuvee along which is designed to be personalised with the accompanying marker pen and a “booklet of amorous stickers”.

The stickers are emblazoned with phrases like Marry Me, I Love You and la Vie en Rose.  

“Champagne is the ultimate expression of celebration and we are proud to present a stylish, innovative and alluring way to declare your love this Valentine’s Day,” said Arnaud de Saignes, international director of marketing and communications for Moët & Chandon.

A dedicated page on the Moët website will offer ideas for creating the perfect Valentine’s date, including recipes that pair with the Rosé Impérial cuvee.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter