Echo Falls launches limited-edition bottles

10 December, 2012

Echo Falls is launching three new limited-edition bottles with a fashionable twist to mark its partnership with the Clothes Show Live.

The UK’s number three wine brand is using the fashion-influenced bottles to attract a customer it calls “Newbie” – young adults new to wine.

Echo Falls Merlot will be modelling Leopard print, Echo Falls Chardonnay will be wearing Metalics and Echo Falls White Zinfandel will be packaged in Paisley.

Accolade Wines hopes these “Newbie” customers will be attracted to the bottles on the fixture.

Senior brand manager Anya Saikkonen, said: “Echo Falls’ on-shelf impact is extremely important in such a competitive, impulse-led market.

These new limited-edition fashion packs will resonate with our target consumer and create maximum stand-out at the fixture, driving incremental sales during the busy lead-up to Christmas.”

The new packs also aim to drive drinkers to the brand’s Facebook page – which has seen its fanbase rise from 25,000 to 90,000 this year – where they can wine an array of prizes.

The bottles are exclusive to Tesco. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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