Moet holds all the aces after teaming up with Federer

30 November, 2012

MoŽt & Chandon has snapped up tennis legend Roger Federer as the Champagne Houseís new brand ambassador.

It sees the Swiss as a style icon that ďradiates boldness, elegance and generosityĒ. He will take centre stage in a new ad campaign designed to portray the brand as ďthe universal symbol of global success and eternal styleĒ.

The 17-time Grand Slam Champion said: ďItís more than just an honour to be MoŽt & Chandonís brand ambassador Ė itís an invitation to be part of a very glamorous tradition.

ďMoŽt & Chandon has always been the CZhampagne of international trendsetters and Iím proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.Ē

Stťphane Baschiera, president of MoŽt & Chandon, added: ďRoger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history.

ďAs the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with MoŽt & Chandonís hallmark hospitality.Ē

Last month, Federerís great rival Novak Djokovic was pictured in London with a magnum of Moet as part of the brandís sponsorship of the ATP World Tour.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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