New Courvoisier exhibition features 1789 vintage

28 November, 2012

Consumers can embark on an educational journey through the rich heritage of Courvoisier at a pop-up workshop in Harrods in December.

It features multi-sensory experiences designed to teach drinkers about the alchemy of the UK’s leading cognac.

L’Atelier de Courvoisier, in the Tasting Room and Wine Shop, includes displays of grapes, oak and copper used to make the spirit, and also tools used in the production process.

The exhibit will also display the oldest known Courvoisier vintage, dating back to 1789, the year of the French Revolution, for the first time in the UK.

Chris Anderson, Maxxium UK’s marketing controller for luxury brands, said: “We anticipate that the novelty of the 1789 bottle of Courvoisier will create curiosity amongst Harrods consumers and something of a sensation amongst rare cognac collectors worldwide.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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