Chase Distillery launches super-premium gin in the UK

28 November, 2012

Chase Distillery has launched its new super-premium gin Williams Great British Extra Dry in the UK after a strong launch in Spain.

The distillery calls the it the “first single-estate English gin to be created in 200 years”.

It uses the distillery’s classic potato vodka as its base plus a further 10 botanicals – juniper, cinnamon, nutmeg, ginger, almond, cardamom, coriander, cloves, liquorice and lemon.

Founder William Chase said: “Our first challenge as distillers was to create the world’s best vodka – Chase Vodka. And now we have used that as the base for the world’s finest dry gin.

‘We take our spirits very seriously and this is a very, very fine gin so that you can sip it neat but it’s also perfect for creating a well-balanced gin and tonic or a sweet martini.”

Gin is enjoying a resurgence in the UK, with sales up 11.6% to 304,750 cases over the last year according to the International Wine & Spirit Research.

“Bartenders in Britain have fallen in love with gin again,” said Chase. “Also, traditionally it was women who drank gin, but now more and more men are drinking it.

“Discerning customers are developing a love for the flavour of gin in cocktails over vodka.”

Williams Great British Extra Dry Gin will be available for £28.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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