Budvar turns to Twitter for new promotion

16 November, 2012

Budvar drinkers can win cash prizes or a year’s supply of beer by tweeting pictures of their receipts in a promotion that will run until the end of December.  

The Tweet Your Receipt campaign is an off-trade initiative designed to boost sales in the build-up to Christmas.

Anyone that buys a four-pack of Budvar 33cl bottles should take a picture of the receipt, log log into Twitter and tweet it to @TweetUrReceipt.

The entry will go into a draw for cash prizes of £250 and other prizes including a year’s supply of Budvar.

Participants chosen as one of the random winners are mentioned in a tweet by @TweetUrReceipt and are also sent a private direct message.

Ian Moss, Budvar’s  marketing controller, said: “Tweet Your Receipt is a wonderful consumer motivator because participation involves our target audience in using the familiar tools and social media platforms they communicate with all the time.” 




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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