Budvar turns to Twitter for new promotion

16 November, 2012

Budvar drinkers can win cash prizes or a year’s supply of beer by tweeting pictures of their receipts in a promotion that will run until the end of December.  

The Tweet Your Receipt campaign is an off-trade initiative designed to boost sales in the build-up to Christmas.

Anyone that buys a four-pack of Budvar 33cl bottles should take a picture of the receipt, log log into Twitter and tweet it to @TweetUrReceipt.

The entry will go into a draw for cash prizes of £250 and other prizes including a year’s supply of Budvar.

Participants chosen as one of the random winners are mentioned in a tweet by @TweetUrReceipt and are also sent a private direct message.

Ian Moss, Budvar’s  marketing controller, said: “Tweet Your Receipt is a wonderful consumer motivator because participation involves our target audience in using the familiar tools and social media platforms they communicate with all the time.” 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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