Origin Wine launches South African Fairtrade project
Origin Wine is launching a new Fairtrade project with South Africa's Brandvlei Cooperative as it looks to build on its success in the sector which also extends into Chile and Argentina.
Located in the Breede River Valley, the initiative will be in place for the 2013 vintage and will provide Origin Wine with a "steady and diversified" supply of Fairtrade wines to help develop new range extensions.
Bernard Fontannaz, who founded Fairhills in 2004, said: “After the overwhelming success of our first Fairtrade project, which started the upliftment and the social development process for an entire community of over 1,000 individuals, we believe that we need to spread our support in order for an even wider community to benefit from our projects.
"With eight years’ experience in the Fairtrade market through our projects in South Africa, Argentina and Chile, we are confident that we can make a real difference to the community around our new suppliers.
"We are very excited to expand our Fairtrade sourcing with this new social venture with Brandvlei and to be able to spread further the social benefits generated by our growing Fairtrade sales as we see Fairtrade as a way to do business rather than a short term sales trend."
Jon Woodriffe, UK sales director of Origin Wine added: “It is important to develop our supply base to offer an increasing number of styles to our customers. That is a logical continuation of last year’s accreditation of the farms of the Van Rhyn Family on the West Coast which allowed us to extend into the organic and Fairtrade category. We are very excited by the new venture which will allow us to continue our innovation in the growing Fairtrade market."