Absolut launches new flavour
Premium vodka brand Absolut has added Absolut Orient Apple to its range in the hope it will be used as a base for Christmas cocktails.
The new flavour has an rrp of £26.99 and is available now in Selfridges.
The bottle features a carved golden apple surrounded by white transparent ginger leaves. The makers claim that when the bottle is full the golden apple appears to be floating due to the bottle’s “lens effect”.
Adam Boita, marketing manager at brand owner Pernod Ricard UK, said: “Ever since the release of our first flavoured vodka, Absolut Peppar, we have endeavoured to deliver flavours that tap into consumer trends and provide bartenders and consumers with inspiration to create dynamic new cocktails.
“Absolut Orient Apple brings another premium new flavour profile to the market blending fresh apple with the warm spice of ginger, making it the perfect base for many cocktails this Christmas.”