Lambrini launches limited edition winter bottles

02 November, 2012

Lambrini has launched a limited edition winter bottle complete with snowflake designs and will distribute 600,000 units across the country.

The festive 75cl bottles have an rrp of £1.79 and will go to major multiples and convenience stores.  

The launch follows a three-week television campaign and aims to build on the Lambrini Diamond Jubilee edition launched earlier in the year.
An on-pack promotion across the 1.5l Lambrini range will also launch in November to give away 300 tubes of lip cream worth £4.99 every day.  

Lambrini consumers will be able to claim their free tube of Collection Cream Puff Lip Cream by entering the unique code from the back label, on the Lambrini website.

Lorna Tweed, brand manager for Lambrini at Halewood International, said: “Christmas is a key trading period for the Lambrini brand, with around 20% of sales occurring in the final two months of the year.

“The winter edition bottle and on-pack, in addition to upcoming consumer activity, represents a significant amount of activity behind the brand, ensuring Lambrini is at the forefront of our customers’ minds.”

The Lambrini winter bottle will be available in both the 6x75cl and 12x75cl SKUs.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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