New Blossom Hill variants launched

02 November, 2012

Blossom Hill has added to new flavour variants to its Classics – a Fresh and Juicy white wine and a Smooth and Spicy red.

They join the brand’s Classic Soft and Fruity Red and Crisp and Fruity whire wines, which are the UK’s bestselling branded wines in the off-trade, according to Nielsen (year to 13/10/12).

Liz Ashdown, marketing manager for Blossom Hill at Percy Fox & Co, said: “Consumer research tells us that wine style is very important when making a selection in-store.

“Having a taste that consumers will enjoy is the number one driver of wine purchase, with two thirds of consumers using wine style as a way of identifying the wines they know they will like.”

The new launches will be supported in-store through extensive POS, which will focus on informing consumers about how wines taste.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter