Perrier-Jouët releases new bottles for festive season

02 November, 2012

British artist Claire Coles has designed two new limited-edition bottles of Perrier-Jouët for the festive season.

Coles has carved out a reputation for creating eye-catching floral designs, and the Champagne House hopes her delicate embroidery-stitch signature style will spark a Christmas sales boost.

The first is a case housing a 75cl bottle of Perrier-Jouët’s luxury cuvée, Belle Epoque 2004, and two Champagne flutes.  

The deluxe case has an rrp of £156 and will be available from prestige outlets such as Harvey Nichols.

Claire’s second offering is a gold gift box containing a 75cl bottle of Perrier-Jouët’s non-vintage Champagne, Grand Brut. This gift box will be available in Waitrose at an RRP of £38.49.

Vicky Wood, marketing controller at brand owner at Pernod Ricard UK, said: “These stylish Champagne gift-boxes from Perrier-Jouët are a perfect opportunity for Christmas.  

“The premium nature of the packs also reflects the superb quality of the wine itself.”

Perrier-Jouët is also partnering with Claire for her forthcoming exhibition at Notting Hill’s Flow gallery, opening on 15 November. The Perrier-Jouët limited edition gift packs will be shown as part of her new collection.




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