Perrier-Jouët releases new bottles for festive season

02 November, 2012

British artist Claire Coles has designed two new limited-edition bottles of Perrier-Jouët for the festive season.

Coles has carved out a reputation for creating eye-catching floral designs, and the Champagne House hopes her delicate embroidery-stitch signature style will spark a Christmas sales boost.

The first is a case housing a 75cl bottle of Perrier-Jouët’s luxury cuvée, Belle Epoque 2004, and two Champagne flutes.  

The deluxe case has an rrp of £156 and will be available from prestige outlets such as Harvey Nichols.

Claire’s second offering is a gold gift box containing a 75cl bottle of Perrier-Jouët’s non-vintage Champagne, Grand Brut. This gift box will be available in Waitrose at an RRP of £38.49.

Vicky Wood, marketing controller at brand owner at Pernod Ricard UK, said: “These stylish Champagne gift-boxes from Perrier-Jouët are a perfect opportunity for Christmas.  

“The premium nature of the packs also reflects the superb quality of the wine itself.”

Perrier-Jouët is also partnering with Claire for her forthcoming exhibition at Notting Hill’s Flow gallery, opening on 15 November. The Perrier-Jouët limited edition gift packs will be shown as part of her new collection.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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