Perrier-JouŽt releases new bottles for festive season

02 November, 2012

British artist Claire Coles has designed two new limited-edition bottles of Perrier-JouŽt for the festive season.

Coles has carved out a reputation for creating eye-catching floral designs, and the Champagne House hopes her delicate embroidery-stitch signature style will spark a Christmas sales boost.

The first is a case housing a 75cl bottle of Perrier-JouŽtís luxury cuvťe, Belle Epoque 2004, and two Champagne flutes. †

The deluxe case has an rrp of £156 and will be available from prestige outlets such as Harvey Nichols.

Claireís second offering is a gold gift box containing a 75cl bottle of Perrier-JouŽtís non-vintage Champagne, Grand Brut. This gift box will be available in Waitrose at an RRP of £38.49.

Vicky Wood, marketing controller at brand owner at Pernod Ricard UK, said: ďThese stylish Champagne gift-boxes from Perrier-JouŽt are a perfect opportunity for Christmas. †

ďThe premium nature of the packs also reflects the superb quality of the wine itself.Ē

Perrier-JouŽt is also partnering with Claire for her forthcoming exhibition at Notting Hillís Flow gallery, opening on 15 November. The Perrier-JouŽt limited edition gift packs will be shown as part of her new collection.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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