Perrier-Jouët releases new bottles for festive season

02 November, 2012

British artist Claire Coles has designed two new limited-edition bottles of Perrier-Jouët for the festive season.

Coles has carved out a reputation for creating eye-catching floral designs, and the Champagne House hopes her delicate embroidery-stitch signature style will spark a Christmas sales boost.

The first is a case housing a 75cl bottle of Perrier-Jouët’s luxury cuvée, Belle Epoque 2004, and two Champagne flutes.  

The deluxe case has an rrp of £156 and will be available from prestige outlets such as Harvey Nichols.

Claire’s second offering is a gold gift box containing a 75cl bottle of Perrier-Jouët’s non-vintage Champagne, Grand Brut. This gift box will be available in Waitrose at an RRP of £38.49.

Vicky Wood, marketing controller at brand owner at Pernod Ricard UK, said: “These stylish Champagne gift-boxes from Perrier-Jouët are a perfect opportunity for Christmas.  

“The premium nature of the packs also reflects the superb quality of the wine itself.”

Perrier-Jouët is also partnering with Claire for her forthcoming exhibition at Notting Hill’s Flow gallery, opening on 15 November. The Perrier-Jouët limited edition gift packs will be shown as part of her new collection.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter