Bargain Booze launches seven-figure ad campaign

26 October, 2012

Bargain Booze will spend £1 million on a national television and radio ad campaign in the build-up to Christmas.

It is the off licence group’s largest-ever spend on a campaign, but it is expected to reach more than 20 million people.

The ads will run on the ITV channels, Talksport and regional radio stations.

They will focus on new offers and promotions.

Marketing director Adam Burnett said: “Christmas is a key sales period for every retailer so it is important that we showcase the strength and breadth of our offers in the run up to the festive period.

“The campaign aims to drive footfall, increase volume sales and attract new customers by promoting our competitive deals on food and drink products, plus the convenience of shopping locally.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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