Waitrose to launch Heston gin

12 September, 2012

A Heston Blumenthal gin and an Icelandic wheat beer are among new exclusives being listed by Waitrose in the run-up to Christmas.

Heston From Waitrose Earl Grey & Lemon London dry gin (£22) has been produced by Chase, and is one of a number of new and multiple grocer exclusive spirits brought in by spirits buyer Herchelle Perez-Terrado.

She said: “Heston was involved right form the beginning in terms of the flavours and helping to create something that we could produce commercially but which would still resonate with Heston fans.

“Gin’s an area where there’s been a lot of excitement in the market and we’ve increased our range by 50% and seen double digit growth.”

The chain will also be the first to market with a new 42% abv super-premium gin from Bacardi Brown-Forman Brands. Bombay Sapphire East is made with Thai lemongrass and Vietnamese black peppercorns and will retail for £35 a bottle.

Other exclusive additions are Sipsmith Damson vodka (50cl, 28% abv, £22.50), Belvedere Bloody Mary vodka (£39.59). Waitrose Premium Gin (£14), Bramley & Gage Six O’Clock gin (43% abv, £27), Hayman’s Old Tom gin (£21.99) and Pincer Scottish vodka (38% abv, £22.50).

All spirits are 70cl and 40% abv unless otherwise stated.

The Icelandic wheat beer is Einstok White Ale, which contains coriander and orange peel in a Belgian style, and will be in 33cl bottles at £1.99.

Other exclusive new additions to the Waitrose beer and cider range include Oakham Ales Green Devil IPA (50cl, £2.99), Windsor & Eton Conqueror Black IPA (50cl, £2.29) and Waitrose Cidre de Normandie (50cl £2.29).

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