Jameson teams up with Jaws to relaunch film club with bite

07 September, 2012

Greenwich Yacht Club was turned into an American-themed beach party when Jameson Irish whiskey screened Stephen Spielberg’s Jaws as part of the Jameson Cult Film Club this week.

Guests enjoyed burgers, hot dogs, pretzels and whiskey cocktails as the digitally restored 1975 movie played on a large outdoor screen.

Wandering actors valiantly played out their parts as Roy Scheider’s Chief Brody, Robert Shaw’s Captain Quint and Richard Dreyfuss’ know-it-all oceanographer Hooper.
There was even talk of an ominous shark fin gliding through the murky waters of the Thames.

Andy Serkis, who played Gollum in the Lord of the Rings trilogy, is the film club’s curator and was the star guest.

“Jaws was a ground-breaking film in its day and it's great to see it back on the big screen and brought to life so well by Jameson Cult Film Club,” he said

“There are lots more great films coming up this year and in 2013 so I hope everyone enjoys the line-up that we've put together.”

Nearly 5,000 film and whiskey lovers attended the Jameson Cult Film Club events last year, while more than 30,000 consumers were reached via the Jameson Cult Film Club blog.

Future screenings include Terminator I in Manchester and Dracula in Newcastle.

Patrick Venning, marketing director for brand owner Pernod Ricard UK, said: “Jameson has a long-standing and successful relationship with film - from sponsorship of the iconic Empire Awards, to our own award-winning Jameson Cult Film Club events across the UK.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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