Rekorderlig to launch viral ad campaign

21 August, 2012

Swedish premium cider Rekorderlig will launch its first viral marketing campaign this month in a bid to encourage cider lovers to bring out their “inner Swedishness”.

A character called Olof, who runs a Swedish school, will spearhead the campaign.

He and his fellow teachers will help a group of British students master the Swedish sport of Kubb, the Swedish language and grooming, all with a “dry humorous Swedish undercurrent”.

Senior Brand Manager Nicol Mason said: “We are excited to show consumers and trade alike that Rekorderlig is a pioneering cider brand that stands for being beautifully Swedish, even going so far as to help the UK become beautifully Swedish itself.  

“The films are a perfect opportunity for us to be able to have a bit of fun and show the humorous side to both the brand and Sweden.”

A 60-second teaser film will go live on www.youtube.com/Rekorderlig this month. 




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter