New regional beers to hit shelves at Sainsbury's

17 August, 2012

Twenty new beers that won regional heats of Sainsbury’s Great British Beer Hunt will go on sale at the supermarket chain in September.

Beer experts picked these as the best of a field of more than 100 beers across the UK during the competition this summer.

They will go head-to-head for a three-week period, and the top 10 bestselling beers will make it through to the final in October for the chance to impress judges and win the overall prize.

The winner and one runner-up will win a permanent listing in Sainsbury’s stores nationwide.

The chain hopes its “unusual and varied” beer range will encourage new drinkers to experiment with the category.

Beer buyer Nicky Millington said: “This year’s Great British Beer Hunt has uncovered some fabulous quality, regional beers that we’re delighted to bring to our customers on a national scale, so, for example, those living in Scotland can taste the fantastic beers from the south west as well as their own region and vice versa.

“With a wide variety of beers, ales and lagers in the final 20 going on sale in September, customers can trial styles and flavours new to them in addition to exploring the food matching qualities of the beers.”





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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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