Tesco overhauls wine team

09 August, 2012

Tesco has overhauled its wine team by poaching Bibendum’s sales director Emma Biggs and adding three more new faces.

Biggs has been appointed the new role of BWS category format manager, where she will lead the customer planning stream, which includes wine customer planner Sarah Archer and customer manager for beers and spirits, Ian Targett.

Helen Johnston will move from buyer for fortified wines into the customer planning stream, which will double in size.

Lindsay Chadwick, head of BWS at multinational catering company Compass, has been appointed as Tesco’s new buying manager for fine wine.

She will report to the new wine category manager, Alain Guilpain.

Also joining Tesco’s growing wine team is James Mills, who will join group wine sourcing as assistant buyer.

Finally, Ben Kelly has been appointed as wine sales manager within the online wine by the case business, with the remit to manage and grow Tesco’s ‘Wine Adviser’ service. 

Kelly joins following four years at Quintessentially Wine.

Tesco BWS category director Dan Jago said: "With these additional resources in the Beer, Wine and Spirits teams, Tesco is better equipped than ever before to deliver a world class offer, in a multi-channel market, to the broadest selection of customers in the UK and internationally."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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