Nobby's Nuts announces partnership with Great British Beer Festival

02 August, 2012

Nobby’s Nuts will hand out 35,000 packets of its sweet chilli nuts to drinkers at the Great British Beer Festival.

The PepsiCo brand announced today that it will be the official bag sponsor at the event, which runs from Tuesday, August 7, to Saturday, August 11

PepsiCo believes the Great British Beer Festival is the perfect brand alignment for Nobby's Nuts as it will drive engagement among its target audience.

The Nobby’s Tangy Sweet Chilli Nuts contain peanuts and cashews. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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