Nobby's Nuts announces partnership with Great British Beer Festival

02 August, 2012

Nobby’s Nuts will hand out 35,000 packets of its sweet chilli nuts to drinkers at the Great British Beer Festival.

The PepsiCo brand announced today that it will be the official bag sponsor at the event, which runs from Tuesday, August 7, to Saturday, August 11

PepsiCo believes the Great British Beer Festival is the perfect brand alignment for Nobby's Nuts as it will drive engagement among its target audience.

The Nobby’s Tangy Sweet Chilli Nuts contain peanuts and cashews. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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