Drinking rates among schoolchildren fall

26 July, 2012

Drinking rates among schoolchildren have fallen over the past decade, according to the latest NHS statistics published today.

Less than half of pupils (45%) aged 11 to 15 have tried alcohol, down from 61% in 2003.

The survey of 6,519 pupils in 219 schools throughout England in the autumn term of 2011 also found 12% of pupils had consumed alcohol in the past week, down from 26% in 2001.

Andrew Cowan, country director of Diageo Great Britain, said: “It is encouraging to see that yet again the proportion of young people who drink is falling and that those who have never had a drink has risen by 40% since 2001.

“The statistics go to show that profound shifts are taking place in this generation’s attitude towards alcohol.

“It shows the good results that can occur when the Government, schools, parents, Drinkaware, Industry funded programmes and young people themselves all work together to tackle an important issue.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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