Naked Wines goes global

25 July, 2012

Norwich-based Naked Wines has continued its global expansion by opening a winery in California.

The online vintner has just set up in Australia and the USA and will invest £5.5 million in independent winemakers.

Customers become “angels” by investing a small monthly sum in an independent winery and are rewarded with discounted bottles.

Now the company, set up in 2008 by South African entrepreneur Rowan Gormley, is offering winemakers the chance to crush their own wines for £65 per tonne at its new California winery.

“Naked aims to support independent winemakers by removing their greatest costs,” said Gormley.

“All the winemaking up to post-malo, including crush and adds, can easily cost 10 times more than what we are offering.

"What’s more, with us, winemakers can take the time they need rather than work with crush facilities that are often in a hurry to get as much volume through the winery as possible.”

Last year turnover for the Naked Wines, which employs 12 staff, hit £20 million.

It has more than 100,000 “angels” signed up in the UK, who collectively invest £2 million a month and this is being used to fund the Australian and US expansion.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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