SHS creates drinks umbrella

17 July, 2012

SHS Group has merged its drinks businesses under a single corporate identity.

WKD supplier Beverage Brands will join Caledonian Bottlers, Merrydown cider and soft drinks producer Bottlegreen ‑ in which SHS bought a controlling stake last year – under the name SHS Group Drinks Division.

SHS Group operates 11 companies in food and drink with a combined turnover of over £400 million.

SHS said the drinks division will “work closely” with SHS Sales & Marketing on its sales function.




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter