SHS creates drinks umbrella

17 July, 2012

SHS Group has merged its drinks businesses under a single corporate identity.

WKD supplier Beverage Brands will join Caledonian Bottlers, Merrydown cider and soft drinks producer Bottlegreen ‑ in which SHS bought a controlling stake last year – under the name SHS Group Drinks Division.

SHS Group operates 11 companies in food and drink with a combined turnover of over £400 million.

SHS said the drinks division will “work closely” with SHS Sales & Marketing on its sales function.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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