Harveys on-pack aims to lift sherry category

04 July, 2012

Harveys Bristol Cream has linked up with Sony to give away digital book readers in the first of two on-pack promotions for the sherry this year.

The promotion will run on 125,000 75cl bottles of the sherry as part of its Harveys Half Hour campaign.

Consumers can win one of 100 Sony Readers in the competition which runs in all off-trade channels for the next three months.

A neck-collar will promote a signature serve of Bristol Cream over ice with a slice of orange.

Jane Wilson, Bristol Cream brand manager at Maxxium UK, said: “We recognise that it is our responsibility as the leader in sherry to drive the category forward, demonstrating it as a versatile and delicious drink to be enjoyed as part of a modern lifestyle.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter