Harveys on-pack aims to lift sherry category
Harveys Bristol Cream has linked up with Sony to give away digital book readers in the first of two on-pack promotions for the sherry this year.
The promotion will run on 125,000 75cl bottles of the sherry as part of its Harveys Half Hour campaign.
Consumers can win one of 100 Sony Readers in the competition which runs in all off-trade channels for the next three months.
A neck-collar will promote a signature serve of Bristol Cream over ice with a slice of orange.
Jane Wilson, Bristol Cream brand manager at Maxxium UK, said: “We recognise that it is our responsibility as the leader in sherry to drive the category forward, demonstrating it as a versatile and delicious drink to be enjoyed as part of a modern lifestyle.”