Harveys on-pack aims to lift sherry category

04 July, 2012

Harveys Bristol Cream has linked up with Sony to give away digital book readers in the first of two on-pack promotions for the sherry this year.

The promotion will run on 125,000 75cl bottles of the sherry as part of its Harveys Half Hour campaign.

Consumers can win one of 100 Sony Readers in the competition which runs in all off-trade channels for the next three months.

A neck-collar will promote a signature serve of Bristol Cream over ice with a slice of orange.

Jane Wilson, Bristol Cream brand manager at Maxxium UK, said: “We recognise that it is our responsibility as the leader in sherry to drive the category forward, demonstrating it as a versatile and delicious drink to be enjoyed as part of a modern lifestyle.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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