Weather hits Magners sales

27 June, 2012

Ireland’s C&C Group has said sales of Magners cider plummeted in the second quarter of this year because of the poor weather.

Heavy rainfall and low temperatures have seen Magners volumes in GB fall by 21.8% since March 1, with the figure exaggerated by the exceptionally hot weather in April 2011.

There was also a 21.5% fall in sales of the group’s Gaymer brands as net revenues in GB dropped 24.3%.

In a trading statement, C&C said: “The dip in consumption inevitably contributed to some overstocking in the supply chain and consequential pressure on retail pricing. 

“The percentage decline in the Magners brand also reflects a strong market share performance in the first quarter last year. 

“Looking forward, levels of support and commercial activity around the brand will step up and we expect to see volume and revenue recover as the year progresses.”

Volumes in the Tennent’s beer business in the UK were also down, by 6%.

C&C said: “In the off-trade, the market’s focus on value depressed overall brand volume in the period but the impact of improved pricing on the revenue line has been very positive.”




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