Oddbins launches search for the UK's top amateur wine tasters

29 May, 2012

Oddbins is launching a national competition to find the UK’s best amateur wine tasters.

The Palate will take place over five rounds including a tasting boot camp with a celebrity wine critic.

Three winners will receive holidays to some of the world’s most famous wine-making regions.

To enter the first round, customers have to register at any Oddbins store on the weekends of June 2-3 or June 9-10.

The competition is being promoted online with a video fronted by Dave Groves, store manager at Crouch End in north London, with the slogan What Does Victory Taste Like?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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