Oddbins launches search for the UK's top amateur wine tasters

29 May, 2012

Oddbins is launching a national competition to find the UK’s best amateur wine tasters.

The Palate will take place over five rounds including a tasting boot camp with a celebrity wine critic.

Three winners will receive holidays to some of the world’s most famous wine-making regions.

To enter the first round, customers have to register at any Oddbins store on the weekends of June 2-3 or June 9-10.

The competition is being promoted online with a video fronted by Dave Groves, store manager at Crouch End in north London, with the slogan What Does Victory Taste Like?




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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