Oddbins launches search for the UK's top amateur wine tasters

29 May, 2012

Oddbins is launching a national competition to find the UK’s best amateur wine tasters.

The Palate will take place over five rounds including a tasting boot camp with a celebrity wine critic.

Three winners will receive holidays to some of the world’s most famous wine-making regions.

To enter the first round, customers have to register at any Oddbins store on the weekends of June 2-3 or June 9-10.

The competition is being promoted online with a video fronted by Dave Groves, store manager at Crouch End in north London, with the slogan What Does Victory Taste Like?




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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