Santa Rita links with Help for Heroes

29 May, 2012

Chilean winery Santa Rita is looking for retail partners for sales of a wine to raise money for the armed forces charity Help for Heroes.

The producer will tailor the varietal range of Heroes Wine (rrp £9.99) to the needs of individual customers.

From each bottle sold, £1 will go to the charity which helps British service personnel wounded in current conflicts.

Santa Rita has a number of links with armed forces causes in different markets, including Cell Phones for Soldiers, which provides free phone calls to US service people serving overseas.

Retailers interested in the Heroes Wine opportunity should contact tlethaby@santarita.cl. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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