TV burst for Miller Genuine Draft

29 May, 2012

Miller Genuine Draft lager is being backed by new TV advertising and sponsorship.

The ad continues the brandís Tonight Itís Miller Time campaign and features music by the Canadian hip-hop artist Macklemore and producer Ryan Lewis.

Miller Genuine Draft Ė which Miller Brands claimed is the second largest packaged lager in the Scottish off-trade Ė is sponsoring† MTVís Base, Dance, Hits and Music channels between 9pm and midnight from Thursday to Saturday.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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