TV burst for Miller Genuine Draft

29 May, 2012

Miller Genuine Draft lager is being backed by new TV advertising and sponsorship.

The ad continues the brand’s Tonight It’s Miller Time campaign and features music by the Canadian hip-hop artist Macklemore and producer Ryan Lewis.

Miller Genuine Draft – which Miller Brands claimed is the second largest packaged lager in the Scottish off-trade – is sponsoring  MTV’s Base, Dance, Hits and Music channels between 9pm and midnight from Thursday to Saturday.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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