Champagne Jacquart launches cooler bag

24 May, 2012

Champagne Jacquart is launching a cooler bag for the Queen's Diamond Jubilee and the picnic season.

The brown and green jacket will be available both in the off-trade and the on-trade, but is particularly targeted at retailers.

It can keep bottles cool for about two hours.

The launch is part of an ongoing strategy of working with designers to give Jacquart a distinctive look.

Managing director Laurent Reintreau said: “Every year we come up with something different. It is important for the off-premise business, not only for its appearance but also for its functionality.

“I know that English people love picnics,” he added.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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