Festival visitors to get a taste of Pilsen

24 May, 2012

Visitors to the Taste of London festival will be able to try an unfiltered and unpasteurised version of Pilsner Urquell, the original golden pilsner-style beer from the Czech Republic.

The beer will be dispensed from a 2,700-litre oak barrel at the event in the capital’s Regent’s Park from June 21-24.

The barrel will be opened by master brewer Vaclav Berka at the start of the show and there will be daily tasting sessions of the beer for consumers to find out about the brand’s heritage and brewing process.

TV adventurer and travel write Charley Boorman, who visited the brewery in Pilsen recently, will also be in attendance on June 21 to share his experiences of the brewery and the beer.

Lucy Jordan, director of customer marketing at supplier Miller Brands, said: “Presenting at Taste of London allows us to engage with 50,000 consumers. Our programme of activities will offer foodies and beer lovers a brand experience while driving trial and raising awareness of Pilsner Urquell.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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