New wines for Off-Piste

22 May, 2012

Off-Piste Wines has launched new ranges from Australia, Italy and South Africa at the London International Wine Fair.

Telegraph Station is made in south eastern Australia with input from the agency's new winemaker Clem Yates, and bottled in the UK.

A Semillon and a Pinot Noir are to launch exclusively in Tesco (rrp ú10.99), and three blends are to join the portfolio in the future.

Cestino is made in Emilia-Romagna and is launching with a 2011 Trebbiano and Sangiovese.áThe nameámeans bread basket, and the wine's label is designed to look like a menu in an Italian restaurant.

The wine is made by Italian producer MGM and is to retail for ú7.99.

Off-Piste has also created Stellenbosch range Mount Rozier. Peacock Chardonnay and The Beekeeper Merlot are made at the same winery and by theásame winemakeráas top-end range Journey's End and bottled at source, and are designed to have a slightly more premium feel with an rrp of ú9.99 but less of a focus on discounting.

Director Paul Letheren told OLN: "Like with [Australian range] Henry's Drive we've shown we can do some top-end stuff. We need to have a spectrum in our range."

Off-Piste's Garden Route wines, launched at last year's wine fair, are set to go into Asda and recently featured in Tesco's spring tasting.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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