New wines for Off-Piste

22 May, 2012

Off-Piste Wines has launched new ranges from Australia, Italy and South Africa at the London International Wine Fair.

Telegraph Station is made in south eastern Australia with input from the agency's new winemaker Clem Yates, and bottled in the UK.

A Semillon and a Pinot Noir are to launch exclusively in Tesco (rrp £10.99), and three blends are to join the portfolio in the future.

Cestino is made in Emilia-Romagna and is launching with a 2011 Trebbiano and Sangiovese. The name means bread basket, and the wine's label is designed to look like a menu in an Italian restaurant.

The wine is made by Italian producer MGM and is to retail for £7.99.

Off-Piste has also created Stellenbosch range Mount Rozier. Peacock Chardonnay and The Beekeeper Merlot are made at the same winery and by the same winemaker as top-end range Journey's End and bottled at source, and are designed to have a slightly more premium feel with an rrp of £9.99 but less of a focus on discounting.

Director Paul Letheren told OLN: "Like with [Australian range] Henry's Drive we've shown we can do some top-end stuff. We need to have a spectrum in our range."

Off-Piste's Garden Route wines, launched at last year's wine fair, are set to go into Asda and recently featured in Tesco's spring tasting.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter