New look and flavours for Gaymers

21 May, 2012

Gaymers Cider is set to relaunch with a new look and two new fruit flavours – Pear Cider with Raspberry and Pear Cider with Cherry and Apple – in June.

The relaunch will be backed with a marketing campaign including festival sponsorship, digital support, PR and below-the-line activity.

Marketing manager Victoria Walker said: “Following extensive research and trial we are really pleased with the results and are very excited about the rebrand and delicious new flavours. We believe it brings to life the personality of the brand while maintaining Gaymers’ distinct heritage and quality taste.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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