Football ads for Sierra tequila

17 May, 2012

Sierra tequila is to be advertised on perimeter boards at Roy Hodgson's first match as England manager on May 26.

The brand will appear simultaneously on electronic displays on three sides of the pitch at the Ullevaal Stadium in Oslo during the match between Egnland and Norway.

The game will be shown live on ITV1.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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