TV and cinema ad for Kopparberg

15 May, 2012

Kopparberg cider launches a new advertising campaign on TV today and in cinemas later in the summer.

The campaign uses the slogan “un-established since 1882” and positions the Swedish brand as a cider to be enjoyed by people who like to do things differently instead of following the crowd.

The ad was shot in Stockholm and juxtapositions Swedish cultural stereotypes with contemporary alternatives.

Kopparberg has also linked up with online music services Last FM and Spotify to create a playlist generating app.

The Kopparberg Festival Player will be accessible through the brand’s UK Facebook page.

Kopparberg will have a presence at 15 music festivals this summer.

Davin Nugent, managing director of supplier COS Brands, said: “It feels very David & Goliath at the moment as we are having a significant impact on the marketplace with a much small budget versus our competitors.

“Kopparberg’s success has not been achieved through large-scale advertising campaigns. We’ve had to work harder, with the aim of generating strong word-of-mouth to make sure the campaign reaches further than the budgets allow.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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