Free glass promotion on BBFB spirits

14 May, 2012

Bacardi-Brown Forman Brands is running a free branded glass promotion on 500,000 bottles of its spirits brands in grocery accounts and convenience stores.

The promotion is designed to drive sales of brands including Bacardi, Bombay Sapphire, Jack Daniel’s, Oakheart and Southern Comfort during summer events such as the Diamond Jubilee and the Olympics.

Each brand will have its own glass design and consumers will be able to claim two glasses with every bottle purchased by visiting a campaign microsite, drinksmadeeasy.co.uk, after May 21.

The site features a selection of recipes and videos with a mixologist demonstrating drinks that can be made with the spirits.

There will be six-sheet posters close to major supermarkets and convenience stores including the Co-op.

The campaign is also backed by POS.

Off-trade sales director Andrew Jones said: “We hope to inspire consumers to celebrate this summer with easy-to-create drink serves in designer branded glasses.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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