Cube tour and special packs to aid Peroni campaign

02 May, 2012

Peroni is taking a giant cube installation on a UK tour as part of its new advertising campaign.

The cube will sit in high-traffic locations in urban areas and will use “human recognition technology” to give fashion tips to passers-by.

Consumers will be encouraged to download a phone app that will allow them to create and share their own personal collection for spring and summer.

The activity is being backed by special packaging on four, six and 12-packs from this month. The design will give the effect of a blue ribbon continuing across the display, when packs are presented together on shelf.

The phone app will features articles, style advice and city guides, with content from chef Georgio Locatelli, fashion journalist Gianluca Longo and designer Fabio Novembre.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter