Stream films with Stella Artois

03 April, 2012

Stella Artois has teamed up with online film platform MUBI to give consumers the chance to stream a film online instantly in an on-pack promotion.

Promotional packs of Stella Artois and Stella Artois 4% will carry codes which can be entered on the website stellaartois.com/cinemaclubuk. Doing that will give consumers access to 50 films available to stream, including Good Will Hunting, Enron, Confessions of a Dangerous Mind and Hidden.

Marketing director James Watson said: “We know Stella Artois consumers are passionate about great film, so we’re very pleased to once again bring them an exclusive film offer we know they’ll love.  

“Last year’s on-pack DVD offer was one of our most successful promotions ever with an incredible 10% redemption rate, and we’re continuing to evolve with this year’s offer, which makes use of MUBI’s innovative online streaming platform and cinema community.” 

The promotion will be backed in shops with six-sheets, pallet wraps and promotional displays. There will also be support in online retailers, and above-the-line activity including targeted text messages, website banner advertising and Facebook.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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