New variant for Rekorderlig

30 March, 2012

Swedish cider brand Rekorderlig has launched a new variant – Orange & Ginger.

The launch will be backed by a “heavyweight through-the-line campaign”, Rekorderlig said.

Senior brand manager Nicol Mason commented: “We are hugely excited about the launch of Rekorderlig Orange & Ginger. It offers an incredibly refreshing, totally new taste and gives consumers and stockists another quality innovation from Rekorderlig. It has scored incredibly well in research with consumers, publicans and buyers and from this exciting feedback we think it is going to perform extremely strongly in trade.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter