New variant for Rekorderlig

30 March, 2012

Swedish cider brand Rekorderlig has launched a new variant – Orange & Ginger.

The launch will be backed by a “heavyweight through-the-line campaign”, Rekorderlig said.

Senior brand manager Nicol Mason commented: “We are hugely excited about the launch of Rekorderlig Orange & Ginger. It offers an incredibly refreshing, totally new taste and gives consumers and stockists another quality innovation from Rekorderlig. It has scored incredibly well in research with consumers, publicans and buyers and from this exciting feedback we think it is going to perform extremely strongly in trade.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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