Sunshine sales boost for Oddbins

30 March, 2012

Oddbins has seen a surge in sparkling wine sales thanks to the unseasonal sunshine.

The retailer said Prosecco sales have grown 28% over the past 10 days, cava sales have leapt 20% and Champagne sales have increased 8%.

Meanwhile cider sales have jumped by 48%.

Head of buying Emma Nichols said: “With this unexpected ray of sunshine, a lot of people are using the opportunity to have picnics and barbecues, with sparkling wines being their preferred drink.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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