Ad puts 'new spin' on WKD

27 March, 2012

WKD is launching a new TV ad which it says puts “a new spin” on its long-running Have You Got a WKD Side campaign.

The ad, called Bike, will run on a number of TV channels as well as featuring on the RTD’s Facebook page from early April.

It is set in a gym and shows a group of friends on exercise bikes, ogling a girls’ aerobics class.

The ad is part of a high-profile advertising and marketing campaign which expects to reach nearly 90% of WKD’s target audience and be viewed by nearly 12 million 18 to 34-year-olds.

Debs Carter, marketing director at brand owner Beverage Brands, says: “The latest ad will engage with viewers through the popular off-beat style of humour that has come to epitomise the brand. The new ad is set to achieve high levels of cut-through and will ensure that WKD is top of mind for consumers this summer.

“Since we launched the highly successful Have You Got a WKD Side campaign in 2001, WKD has built up an enviable track record of delivering memorable ads that resonate with viewers, and Bike promises to be another gem which provides a humorous insight into the world of WKD consumers.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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