Thatchers to run £2.5 million TV campaign

27 March, 2012

Thatchers is to run a TV ad campaign worth £2.5 million for its flagship Thatchers Gold brand this spring and summer.

Thirty-second and 20-second ads carrying the “people who care about cider” strapline will run on channels including ITV1, Channel 4, Channel 5, Sky, Sky Sports, Sky Comedy, More 4, Dave, ITV2 and ITV4 from April to August.

High-profile spots include the FA Cup Final and the European Cup Final.

Managing director Martin Thatcher said: “This summer’s campaign continues the successful year we had with Gold in 2011.

“Gold is doing fantastically well at the moment with both male and female drinkers. I believe the growth of Gold is reward for the sound values we have at Thatchers. We care deeply about the quality of our product, the heritage of the company and the stewardship of our orchards – these are all factors that strike a chord with consumers.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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