Winerack.co.uk goes live

09 March, 2012

Wine Rack’s transactional website is now live and the chain says online sales are going well. The retailer has given the website – winerack.co.uk – a soft launch with offers of 10% off six or more bottles of wine and 5% off six or more bottles of Champagne, with no consumer advertising yet.

Chairman Laki Christoforou said: “We decided to do a soft launch but it’s going really well. We are getting more and more orders every day, and we haven’t done any advertising at all except to mail out our catalogue.

“We are really happy with it – it’s going brilliantly.”

Wine Rack’s spring catalogue is now available in shops with a long wine list, a strong spirits selection and a small range of beers and ciders.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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