Cockspur sponsors West Indies cricket

01 March, 2012

Cockspur rum has been named the official rum of West Indies cricket for the team’s tour of England this year.

The brand will use the partnership as the basis for consumer-facing activity including social media work, activity at the grounds and an on-pack promotion giving consumers the chance to win a trip to the brand’s home in Barbados.

UK brand head Philip McTeer said: “Cockspur has built up great brand awareness among cricket fans over the years and is continuing this strong association through its involvement with the West Indies cricket tour.

 “We’re proud to be an authentic rum from the West Indies island of Barbados and look forward to getting behind the ‘Windies’ team  this summer.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter