Cockspur sponsors West Indies cricket

01 March, 2012

Cockspur rum has been named the official rum of West Indies cricket for the team’s tour of England this year.

The brand will use the partnership as the basis for consumer-facing activity including social media work, activity at the grounds and an on-pack promotion giving consumers the chance to win a trip to the brand’s home in Barbados.

UK brand head Philip McTeer said: “Cockspur has built up great brand awareness among cricket fans over the years and is continuing this strong association through its involvement with the West Indies cricket tour.

 “We’re proud to be an authentic rum from the West Indies island of Barbados and look forward to getting behind the ‘Windies’ team  this summer.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter