Pernod Ricard launches espresso martini kit

23 February, 2012

Pernod Ricard has launched a kit to make an espresso martini at home.

The £16 pack comprises 20cl bottles of Absolut and Kahlúa, two martini glasses and two sachets of ground coffee, along with instructions on how to make the trendy cocktail.

Customer marketing director Dan Reuby said: “We’ve created an opportunity to drive additional value into the spirits sector with a new product that will appeal to 25 to 34-year-old consumers interested in cocktails and entertaining. 

“This offering will allow off-trade retailers to tap into popular on-trade cocktail trends, while also enabling consumers to recreate this chic cocktail at home in a simple, yet impressive, fashion. This is also a perfect gifting opportunity for people who like cocktails and for those who enjoy taking interesting gifts to a dinner party.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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