Blue Nun launches 5.5% abv range

13 January, 2012

Blue Nun has launched a low-alcohol range of wines at 5.5% abv.

The range, called Delicate, comprises a still Crisp Fruity White and Crisp Fruity Rosé (rrp £3.99), and a Sparkling White and Sparkling Rosé (rrp £5.99).

The brand said it was a natural step to introduce a 5.5% abv version of its naturally lighter German wines.

The launch follows a number of launches, range extensions and revamps in the lighter wine category, which take advantage of a tax break for wines up to 5.5% abv.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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