Crabbie's goes to the Great Outdoors

05 January, 2012

Crabbie’s Alcoholic Ginger Beer is setting up a ski lodge at the Outdoors Show at London’s Excel exhibition centre from January 12-15.

Exhibition-goers can sample Crabbie’s Original and new Spiced Orange in the 1950s-inspired lodge and have a rest if they are weary.

Al Cross, marketing controller for Crabbie’s at Halewood International, said: “The Outdoors Show is a great event for Crabbie’s and it’s the second year we have attended.  With the event set to attract more than 70,000 visitors over four days, we get to meet a really interesting and broad selection of people.  In our experience, they are out to have a good time and enjoy what the Great Outdoors has to offer, so it’s a perfect opportunity for them to engage with the Crabbie’s brand.” 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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