Crabbie's goes to the Great Outdoors
Crabbie’s Alcoholic Ginger Beer is setting up a ski lodge at the Outdoors Show at London’s Excel exhibition centre from January 12-15.
Exhibition-goers can sample Crabbie’s Original and new Spiced Orange in the 1950s-inspired lodge and have a rest if they are weary.
Al Cross, marketing controller for Crabbie’s at Halewood International, said: “The Outdoors Show is a great event for Crabbie’s and it’s the second year we have attended. With the event set to attract more than 70,000 visitors over four days, we get to meet a really interesting and broad selection of people. In our experience, they are out to have a good time and enjoy what the Great Outdoors has to offer, so it’s a perfect opportunity for them to engage with the Crabbie’s brand.”