Crabbie's goes to the Great Outdoors

05 January, 2012

Crabbie’s Alcoholic Ginger Beer is setting up a ski lodge at the Outdoors Show at London’s Excel exhibition centre from January 12-15.

Exhibition-goers can sample Crabbie’s Original and new Spiced Orange in the 1950s-inspired lodge and have a rest if they are weary.

Al Cross, marketing controller for Crabbie’s at Halewood International, said: “The Outdoors Show is a great event for Crabbie’s and it’s the second year we have attended.  With the event set to attract more than 70,000 visitors over four days, we get to meet a really interesting and broad selection of people.  In our experience, they are out to have a good time and enjoy what the Great Outdoors has to offer, so it’s a perfect opportunity for them to engage with the Crabbie’s brand.” 




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter